Adidas spreads FIFA Soccer World Cup mania in the outdoor
The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi
Adidas, a sports merchandise brand has leveraged the FIFA World Cup mania that has built up across the country to connect with their customers with a truly clutter-breaking OOH campaign. The official sponsor of the World Cup has projected famous players like Suarez, Alvez and Ozil in the creative along with the official match ball Brazuk -- highlighted with blasting effect on billboards. To derive higher-impact, large formats such as billboards, gantries and mall facades have been optimised.
The campaign has been mainly executed at high footfall malls, and on key arterial roads and traffic junctions capturing the retail radius of the brand. The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi. The OOH campaign has been executed by Posterscope.
Adidas
FIFA
Posterscope
First Published : July 03, 2014 12:00 am