By: M4G Bureau
Last updated : September 24, 2019 12:53 pm
The brand has planned for innovative on-ground activities to be conducted at Pandals to promote reduction and reuse of plastic waste
Speaking about the initiative, Anuj Jain, Executive Director, Kansai Nerolac Paints Ltd. said, “Bengal continues to be close to our hearts and we enjoy a strong bond with the paint dealers and fraternity that continues to flourish year on year. Shera Para Shera Pujo provides a platform for us to deepen the brand’s connect with the people. This year, we have gone a step further with a drive to encourage reduction of single use plastic in West Bengal. Driven by our commitment to transforming lives through healthy home paints, this year’s Shera Para Shera Pujo is our way of saying “Esho Gorhi Nobo Bongo”.”
He further added, “This year, our Mural Painting competition encourages pandals to create murals on their vision of a new Bengal. The challenge will be to bring out the artist’s imagination and zeal whereby they create a wall mural with a painting depicting a New Plastic – Biheen Bengal.”
Extending his support to the initiative, well - known cricketer Sourav Ganguly, said, “I am delighted to be associated with Nerolac Shera Para Shera Pujo. Durga Puja is the biggest festival in Bengal and it is overwhelming to see the brand taking such a distinguished initiative to encourage citizens to do their bit for a plastic free Bengal. Shera Para Shera Pujo is indeed an intriguing campaign and Nerolac is doing a great job of bringing local communities together, thus enhancing community building with it.”
The plastic collection drive will be conducted across the state of West Bengal. To encourage plastic donation, collection bins will be placed at various locations in Kolkata, Asansol, Siliguri, Durgapur & Malda for collecting plastic articles. Additionally, bottle crushing bins will be placed at select locations. Various schools, colleges, offices and paras in these cities will be encouraged to donate plastic articles. The festive campaign - “Nerolac Shera Para Shera Pujo” will be promoted across multimedia platforms with print, radio, outdoor, digital and social media communication.
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