Chivas Regal 18 makes a telling statement at Mumbai airport’s T2

Pernod Ricard has rolled out an impactful campaign at T2 of Mumbai International Airport Ltd – where Times OOH holds exclusive media rights — to promote Chivas Regal 18.  The campaign, spread over five months, has been launched to promote the Chivas’ 18-yrs blended scotch in the international duty free area. For this, a promotional kiosk has been created in the duty free area so that audiences can be informed about the product.

The kiosk is one-of-a kind innovative format to showcase the beauty of 18 yrs old scotch. An iPad has been installed inside the shape of the bottle to share the story about Chivas. Inside the glass box a cutout of Chivas bottle has been shown with droplets and 18yrs is depicted in acrylic letter cutout.

On the campaign, a Pernod Richard spokesperson, said: “The hotspot is designed around the new campaign ‘Every Taste a New Experience’. The installation brings about the message of the credible ’18 Years’ aged blended scotch. The ‘Drops’ in the installation highlight the fact of experiencing 85 flavours in each drop of Chivas 18 Years Old. The consumers are engaged through an iPad application that takes the travelers through all the unique flavours that make this great 18 years aged Scotch. The hotspot initiative with Times OOH has helped us engage in an innovative manner with the traveler in an otherwise cluttered environment.

The campaign has made a big impact on passengers at the airport with many getting themselves clicked next to the installation. There were a few challenges too. The installation has to be protected due to a lot of rush around it. Hence, queue managers were deployed in front of the site to manage movement of people around the installation.