Angel Investor & Business Strategist Lloyd Mathias to moderate OAC 2023 panel on 'How to prevent commoditisation of OOH buying’

Are brands leaving the OOH buying decisions entirely to their respective procurement departments, rendering buying as a mere function of price? How must agencies create more compelling plans that engage brand marketers more deeply in the buying decisions? Are media assets reduced to just commoditised ad space?

Keeping in view these searching questions, Angel Investor & Business Strategist Lloyd Mathias will be moderating a panel discussion on the theme of 'How to prevent commoditisation of OOH buying’ at the Outdoor Advertising Convention 2023 in Delhi on July 28-29.

The panel speakers are: Gaurav Mehta, Chief Marketing Officer, Noise; Atul Shrivastava, Chief Executive Officer, Laqshya Media Group; and Junaid Shaikh, Managing Director, RoshanSpace.

Lloyd Mathias is an Angel Investor and Business Strategist. He invests, partners and collaborates with founders of early-stage companies in the areas of AI, EdTech, data analytics and digital technology. Lloyd is on the Boards of many companies as an Independent Director. 

He was the marketing head of HP’s Asia business. In previous corporate roles he was President & CMO of Tata Teleservices, Country Director for Motorola, Executive VP Marketing and Category Director for PepsiCo India and South Asia. 

Lloyd has been Chairman of MRUC the publishers of the Indian Readership Survey and Co-Chairman of the Device Strategy Council, Mobility Development Group, USA. 

Lloyd was named among the world’s top 15 marketers, by International list magazine – a list that celebrates international marketers behind outstanding cross border campaigns. In 2016 he was selected Asia Best Marketer.