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Amul chocolates ranked No 1 performer brand

By BS Reporter , Business Standard, Ahmedabad - April 01, 2014

Consumer Voice magazine rates Amul above other leading brands

Amul Chocolates has been rated as the top performer brand in a study by Consumer Voice, a leading magazine published by VOICE (Voluntary organization in the interest of consumer education), in its March 2014 edition.

The magazine had conducted a study on various brands of chocolates on physiochemical parameters like cocoa solids, sugar, energy value, total fat, cholesterol, milk fat, carbohydrates, synthetic food colour etc apart from microbiological activity and sensory attributes.

Amul emerged the winner with a total score of 78 out of 100 as the highest rated brand in milk chocolate category. Even in the dark chocolate category, Amul scored 84 out of 100 points leaving behind Cadbury's Bournville which received 76 points, claimed a release from Amul.

The tests have been conducted independently in government approved laboratories. A statement from the Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, also claimed that "Moreover, both Amul Milk chocolate and Amul Dark chocolate have been ranked No. 1 on value for money basis also.”

Amul has been marketing chocolates since 1970's and it has come out with a range of premium chocolates and gift packs at attractive price points to delight its consumers. With a turnover of around Rs 18,000 crore, GCMMF is India's largest foods product marketing organisation. It procures an average of 15 million litres of milk from 3.5 million milk producers and sells a wide range of dairy products including butter, cheese, icecream, among other products.

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