Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative
Replies to the bid queries and Corrigendum-2 uploaded on RailTel websites
The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA
Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK's Ocean Outdoor, is now buying out the remaining shares in the...
Court maintains the two taxes are levied for two different types of transactions
The OOH firm has won the rights for period of 15 years from Maha Mumbai Metro Operation Corporation Ltd
The eco-friendly range of equipment will have a high degree of recyclability
A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...