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Malabar Gold & Diamonds renews association with RRR actor NTR Jr.

The association will see the actor feature in Malabar’s upcoming consumer campaigns

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NTR actorMalabar Gold & Diamonds celebrates its 30th year anniversary this year, and the brand’s aim is to build a stronger customer base in the Andhra Pradesh and Telangana region. As such, the brand has hired Nandamuri Taraka Rama Rao Junior., who is popularly known by his stage name NTR Jr. The actor most recently starred in RRR, which became the third-highest grossing Indian film of all time along with winning an Academy Award for Best Original Song for ‘Naatu Naatu’. 

Speaking on the occasion, NTR Jr. said “I am happy to be associated once again with Malabar Gold & Diamonds. Apart from being one of the most trusted jewellery brands, they are actively showcasing Indian designs, art & culture at the global stage. Their customer-centric promises and ESG initiatives have established their leadership in the industry. I see great synergy between the values I believe in and what the brand stands for.”

MPSharing his enthusiasm on the announcement MP Ahammed, Chairman, Malabar Group said “We had an amazing association in the past with NTR Jr. and the revival of this relationship will help accelerate the acceptance of the brand globally in our ambition to be the foremost jewellery retailer globally. We are excited to renew our time-tested association with NTR Jr. He has emerged as one India’s widely admired movie stars. NTR Jr.’s outstanding filmography underlines his command over the craft, and his impressive personality will further elevate our brand’s position. As we celebrate our 30th anniversary this year, we would like to reaffirm our commitment to offering our valued customers excellence in transparency, jewellery variety and craftsmanship along with world-class jewellery shopping experience.” 

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