He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the...
Match spending could help businesses reach an additional 9.5m people, whilst one-to-one support and specialist events aim to help scale-ups on their journey to success
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
These utilities are located in NDMC area
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
From two-wheeler pitches to a nationwide presence
Powered by the revolutionary AET INX Driver IC, a proprietary all-in-one chip, this product sets a new benchmark in the industry.
Global advertising giants Publicis Groupe and Havas are reportedly eyeing a majority stake in India's leading independent agency, Madison World, signaling a potential shake-up in the...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with 4 other Co-founders.
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the ecosystem? If so, what will it...
The campaign is executed by Say It Loud Media
The newly branded station was unveiled by Shri Manoj Kumar, Executive Director, SEBI, in the presence of Venkat Chalasani, Chief...
This meticulous, labor-intensive construction demonstrates Red Wing's commitment to authenticity and durability, intentionally standing out in the media landscape
The campaign is executed by MOMS Outdoor
Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic...
In the next article of ‘Market Watch: Nashik in Focus’ series, Amit Patil, Founder & CEO, Brand Banao.Ai, shares how...
Vikram has joined Marico after a 22 year continuous career at Mondelez International
In the first article of Media4Growth’s ‘Market Watch: Nashik in Focus’ article series, Sahil Nyaharkar, Director, Media House, offers a...
The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key commuter touchpoints.
In the first episode of M4G Talkies Podcast, launched by Media4Growth, host Meenakshi Menon, Founder of GenSxty Tribe, sits down...
In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO...
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making...
The campaign is executed by Connect Network
In the next feature of Media4Growth’s series ‘Insights: Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India,...
The campaign has been executed in Chetpet, Chennai