PixelStar and Dahua unveil smart transparent LED solutions at DDX Asia 2026

DDX Asia 2026 has kicked off, bringing together leading brands, technology providers, displays experts, brand marketers and media planners from across the ecosystem. As exhibitors unveil their latest digital technologies, PixelStar Vision Pvt Ltd and Dahua Technology India Pvt Ltd have launched two next-generation LED display solutions – the RTS Series and the Indoor Transparent LED.  

Indoor Transparent LED, designed for shop front windows, feature ultra-high brightness panels that are up to 10 times brighter than domestic TVs. Due to special ultra-high brightness panels, these displays can withstand surface temperatures of up to 100° C without any blackening defect. As these displays include an ambient light sensor, it ensures that the screen is always operating at the most suitable brightness for its environment. It offers an impressive brightness level of 3000 nits, a lightweight structure of just 6 kg/m² and a high contrast ratio of 9000:1.  

“Our Indoor Transparent LED is a hanging, glass-like display that allows viewers to see content without blocking visibility behind it,” explains Ankur Katkar, Director – Display Business, Dahua Technology India Pvt Ltd. “Designed for store entrances, malls, and open spaces, it enables brands to communicate visually without disturbing the surrounding architecture.” He added that the solution is highly customisable, making it suitable for different retail and commercial requirements. 

On the other hand, the RTS Series is a lightweight transparent rental LED display cabinet, weighing 8kg in weight, and designed to support a 90° right angle configurations to suit diverse and changing scenarios. Its transparency can be turned on and off. The series supports hanging, stacking, and ceiling installations, with a maximum hanging capacity of 15 meters and a stacking height of 10 meters. 

Explaining the series, Ankur says, “It is a cabinet-based LED solution designed mainly for corporates and malls with glass facades that want to utilise their space for branding and communication. Installed behind glass, the display can be switched off when direct sunlight enters, while content continues to play clearly on the outside.”