FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market to instal and operate...
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out...
The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas...
Currently Arrah has 35 unipoles and Gaya 29, whereas the company is planning to erect 200 unipoles in different cities of Bihar which will include locations...
Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away...
Vyoma Media has partnered Bengaluru Metropolitan Transport Corporation (BMTC) to set up a platform to display real time bus information on 35 intelligent screens at 11...
The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road...
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth
Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded...
The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The...
The campaign is executed by MOMS Outdoor
The innovative billboards are now live across 15 major Indian cities including Delhi, Mumbai, Bengaluru, Bhopal, Ludhiana, and Amritsar.
From pandals to billboards, brands marked their presence across Mumbai’s Ganpati celebrations
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance...
The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and...
Installed at a potholed stretch of road, the campaign features a bright yellow frame with hazard stripes and the line:...
In this column, Pramod Bhandula, Executive Chairman – JCDecaux India, delves into how Out of Home media transcends advertising to...
In this column, Magesh Poondi, CEO, ReLu AI Systems, shares why even iconic sites like Sea Link or Times Square...
Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.
Laqshya Media Group’s Yuvrraj Agarwaal builds the case in his own words for landmark sites powered by algorithms, AI, and...
WOO now has nearly 300 members from around the world
The sites, spread across stations including Srinagar Central, Banihal and Baramulla, will feature a mix of unipoles, static hoardings and...
The branding and advertising rights for this station is managed by Times OOH.
A first-of-its-kind initiative offering relaxation zone to devotees during Ganesh Chaturthi celebrations
Noomi Mehta, an OOH veteran and Chairman of the Board at Selvel One Group, shares his thoughts in his words...