Greater Hyderabad MC imposes monsoon ban on OOH

This year again, Greater Hyderabad Municipal Corporation has gone for a temporary ban on OOH due to the monsoons. Given the challenging conditions that can arise due to heavy rains and winds, the corporation has asked media owners to temporarily suspend outdoor advertising in the city of Hyderabad as a preventive step. This ban has been imposed on all formats available in the city, from June 15 and is to continue till August 15th.

The precautionary measure is taken every year to ensure safety of the citizens and properties located around advertising properties. The move certainly makes a considerable dent on the regional OOH revenues of close to Rs 14-15 crore. However, media owners operating in the city support the move.

This year though a few illegal sites have been reported as being installed in the city, despite the ban.