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OAC1 day ago

“The industry has to work together with the government to make better rules”

In Candid Chats@Backstage OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland and Partner, OOH Capital,...

Company News1 day ago

How this bunch of students from NIT Rourkela is building an OOH marketplace

A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising...

Creative Concepts2 days ago

BKT Tyres unveils brand installation at Mumbai International Airport (T2)

The experience is conceptualised by Infectious Advertising

People2 days ago

Sahil Gambhir joins Rapport as General Manager – OOH

Sahil Gambhir moves to Rapport from WPP Media, bringing over 15 years of experience across OOH, cinema and experiential media

Creative Concepts4 days ago

Netflix puts a man inside a billboard to promote ‘The Last House’

The immersive OOH activation transformed a Sunset Boulevard billboard into a fully furnished living space, blurring the lines between fiction...

OOH Adtech4 days ago

Broadsign released 2026 programmatic DOOH trends report

Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...

OAC4 days ago

“OOH is an industry that’s always thrived on innovation”

As part of Candid Chats@Backstage OAC 2026, Media4Growth caught up with Prateek Sinha, Founder & Managing Partner of TheFifth.AI, for...

Creative Concepts5 days ago

Hershey’s transforms Mumbai Airport boarding gate into immersive brand experience

The branding is executed by AAHL Advertising

Contracts & Investments5 days ago

TVS Motor appoints Dentsu as consolidated media agency

Prior to this, Madison World held the account

OAC5 days ago

“X is all about finding the right connection”

At Candid Chats@Backstage OAC 2026, Kedar Ravangave, AI & Business Transformation Leader, shared his thoughts with Media4Growth on this year's...

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