Ocean Outdoor launches Drops in the Ocean programme to boost environmental campaigns

Outdoor advertising company Ocean Outdoor has reopened its annual programme which gives pro bono advertising space to charities and nonprofits that are working to save the planet. 

Under the Drops in the Ocean initiative, Ocean Outdoor donates 2% of the Group’s annual reported revenue to environmental charities in the form of advertising value across the company’s extensive UK digital screen network. 

Organisations and causes associated with the preservation of land, nature, the oceans, global warming, pollution, sustainability and the climate emergency are invited to tap into the Drops in the Ocean fund to advertise their messages, latest campaigns and promote fundraising appeals. 

The programme gives charities and causes a chance to appear at scale across some of Ocean UK’s premium DOOH advertising locations in 17 cities. 

Since its inception three years ago, Drops in the Ocean has supported 24 deserving causes, giving them a generous £6.5 million in screen space. 

Six organisations including Campaign for National Parks, Everyday Plastic, Take the Jump, Solar Aid, The Reef-World Foundation and TreeAid have benefited from this year’s scheme. 

Ocean senior marketing manager Shona Dobson said: “Drops in the Ocean allows us to address a wide spectrum of important environmental and sustainability problems, many of which will continue to impact all of us in 2025.” 

Organisations are invited to submit short pitches, with applications closing Friday 17th January 2025. 

Jessica Glover, development manager, Campaign for National Parks, said: “It’s raised awareness significantly for our cause as we campaign to clean up water in our national parks – an absolute national disgrace. We’ve got supporters off the back of this with our campaigning, and for us, just having images of our billboards to be able to post on social media is still helping us explain our cause to supporters and funders and that our campaigning works.”