The data-led approach helps oOh! In developing sites that deliver superior audience metrics
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
Plato and Ada are audience targeting and media trading platforms specifically designed for OOH
Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI
Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week
Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report
The report conducted by Nielsen Research and Times OOH also shows that 89% of passengers at both these airports belong to NCCS A segment
The metro rail corporation issued a statement on the media report claiming decline in the ridership
The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership
The ranking has been done by the Airports Council International (ACI), the global trade association of international airports, published its preliminary world airport traffic rankings which...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
