OAC’s back with its 20th edition in Goa on July 24 & 25

It’s going to be raining ideas at the Grand Hyatt, Goa on July 24 and 25, 2026. The 20th edition of the much awaited, industry-first out-of-home (OOH) Advertising Convention (OAC), will indeed set the stage for meaningful exchange of ideas and insights that can elevate the OOH medium to new heights.   

Centred around the theme, ‘Unlocking a new OOH persona’, OAC 2026 will aim to chart possible new contours of the medium, while offering a glimpse of its new persona – one that’s bold, unapologetic, dynamic and collaborative. 

The convention will offer two power-packed days of lively, engaging sessions including interactive workshops & knowledge sessions, debates, presentations and more.        

Sharing his views on the upcoming 20th edition of OAC edition, Vasant Jante, Founder & CEO, OAC, says, “Over the years OAC has lived up to its vision of being a go-to platform of convergence for the OOH industry. Now in the 20th year, as we begin the process of curating yet another edition of OAC, we are mindful of the need to reflect new changes and trends that affect the eco-system. Whether it’s the expanding scope of AI and the growing reliance on it, the shifting dynamics of content consumption, the emerging new metrics of audience measurement or the evolving new possibilities with DOOH, OAC will aim to spotlight new tech-led possibilities with the OOH medium to unlock greater value for all stakeholders.” 

OAC draws the participation of Indian and global OOH/DOOH media owners, OOH specialist agencies, global OOH leaders, seasoned brand marketers, senior government officials, adtech/pDOOH professionals and OOH solution providers, among others.   

OAC 2026 will also feature the OOH Expo that will showcase latest innovations powering the OOH medium. The other highlight of OAC 2026 will be the highly anticipated Out-of-Home Advertising Awards (OAA) ceremony, which will felicitate this year’s winners of the industry’s most popular contest.         

For more details look up: https://www.oacasia.org/