Ashwath Swaminathan, Chief Growth & Marketing Officer, Swiggy to address OAC 2024

Various OOH industry studies have highlighted the advantages of advertising on DOOH media. Is that enough reason for brands to keep DOOH prominently in their media mix?By and large OOH is used as a brand building exercise, and for expanding customer base, unlike performance marketing. With DOOH, do brands also see the opportunity for more business conversions?Are brands geared for the shift from displays to impressions?

To address these questions and a gamut of other aspects related to DOOH, Ashwath Swaminathan, Chief Growth & Marketing Officer, Swiggy will be joining a panel discussion on the theme ‘Is DOOH ticking all the boxes for brands?’ at the OOH Advertising Convention in Bengaluru on July 26-27.

Ashwath has 20 years of experience in consumer insights, marketing P&L and innovation roles across beverages, beauty & personal care categories. He started his career at TNS India Pvt Ltd, before joining HUL where he spent 17+years in roles across consumer insights & marketing. During his tenure with HUL, he has worked across categories such as tea, coffee, makeup, skincare, oral care & deodorants. Some of his notable achievements are turning around HUL oral care to be a strong no.2 player, driving green tea category development in India, creating a scalable high growth model on Rexona roll-ons and accelerating Lakme’s growth by making it a purpose led future fit brand.

Ashwath is an alumnus of MICA.

Leaders who will be addressing OAC 2024 are: https://www.oacasia.org/home/speaker