Peeyush Bachlaus, Core Leadership – New Paints Business Project Team, Aditya Birla Group, joins OAA 2022 Jury

Peeyush Bachlaus, part of Core Leadership, New Paints Business Project team – Aditya Birla Group is on the Jury for adjudicating the entries to the Outdoor Advertising Awards 2022 Contest. Peeyush is  an experienced marketer who, in his own words, is a big fan of outdoor advertising, and a member of teams credited with an innovative approach to brand & product launches, and new market creation. His professional experience includes diverse brand categories such as Automobiles, FMCG, Telecom & more recently, Paints.

Peeyush is adept at translating ‘strategic’ into ‘the everyday’; and at vision creation and realisation, bringing a brand first mindset, with a demonstrated history of scaling up consumer brand initiatives and a bias for creating a profitable growth agenda.