Our Talks OOH Conference will be held for the very first time in the eastern region, at Hotel Park Plaza in the city of Kolkata on March 17. The East Talks OOH Conference titled ‘Transforming the OOH Landscape’ will feature panel discussions and presentations on emerging OOH business opportunities in Bihar & Jharkhand, Orissa, West Bengal and North-East Region.
The Conference has been designed keeping in view the economic dynamism of the eastern and north-eastern markets, marked by government plans to develop 15 smart cities across these states, positioning of many of these markets as the gateway to the South-East Asian region, rising income levels, accelerated industrialisation, and growing demand for consumer and industrial goods.
The Conference will focus upon emerging trends in each of the constituent markets, and the critical issues that underpin OOH business in the region. The deliberations will therefore touch upon subjects like the role of OOH industry in urban development and city beautification, what brings brands to OOH in the eastern and north-eastern markets, media investment opportunities offered by railways, how festive seasons and cultural occasions serve as compelling OOH advertising avenues, use of new technologies to accelerate OOH growth, etc.
The sessions will be addressed by all key stakeholders of the industry – media owners, brand marketers, specialist agencies and indeed civic authorities.
Don’t miss the opportunity to participate in this pioneering initiative! Register for the conference and actively participate in the proceedings. We also look forward to your team’s participation in East Talks OOH 2016.