Zest Outdoor and Xtreme Media revolutionise sustainable Outdoor Advertising with Earth series LED displays

In today’s rapidly evolving world, businesses are under constant pressure to meet the changing demands of their audiences while integrating sustainability into their operations. In the outdoor advertising space, innovative technologies such as LED displays have transformed how brands communicate with the public. Recognizing the need for both high performance and environmental responsibility, Zest Outdoor—the first-ever Green-OOH Asset Management Company—teamed up with Xtreme Media, the largest national LED display manufacturer, to create a solution that delivers powerful, eco-friendly advertising. 

This collaboration resulted in the deployment of Xtreme Media’s Earth Series LED displays across Zest Outdoor’s key locations, setting a new benchmark for performance, durability, and sustainability. 

The partnership was rooted in a shared vision: to offer not only superior visual impact but also ensure the long-lasting functionality of LED displays in various challenging environments. Zest Outdoor’s commitment to sustainability aligned seamlessly with Xtreme Media’s innovations in energy efficiency, reliability, and durability. The Earth Series, a standout product from Xtreme Media, was the perfect solution for Zest Outdoor’s needs, combining innovative technology with eco-conscious features that ensure longevity and performance. 

The Earth Series LED displays have quickly gained popularity in outdoor advertising due to their superior brightness of up to 10,000 nits, ensuring visibility even under direct sunlight. This high brightness makes the displays particularly effective in outdoor environments where capturing the attention of passersby is crucial. Additionally, with an IP66 rating, the Earth Series is designed to withstand harsh environmental conditions, making it highly resilient to dust, water, and other elements prevalent in the Indian climate. 

One of the key innovations behind the Earth Series is the use of common cathode technology, which significantly improves energy efficiency by distributing voltage evenly across the display. This reduces power consumption, heat dissipation, and operational costs while also prolonging the lifespan of the displays. The integration of gold wiring further enhances the durability of the Earth Series, as gold is highly resistant to decay, ensuring a longer operational life compared to standard copper wiring. 

Additionally, the Earth Series LED displays feature die-cast aluminium cabinets that simplify the installation process, making them ideal for deployment across various outdoor locations. With 5VB fireproof certification under UL 94 standards, these displays are among the most secure and reliable in the market, providing peace of mind for long-term use. 

The collaboration between Xtreme Media and Zest Outdoor has proven to be a perfect match, with both companies focused on delivering cutting-edge, sustainable solutions for outdoor advertising. The Earth Series LED displays have not only exceeded Zest Outdoor’s expectations in terms of performance and reliability but also reinforced the importance of sustainability in outdoor advertising. This partnership has led to successful installations across multiple high-traffic locations, including Bandra, Lokhandwala, and Mahalaxmi, contributing to the transformation of the outdoor advertising landscape in India. 

At the heart of Xtreme Media’s philosophy is a commitment to putting the customer first. By continuously innovating and delivering state-of-the-art technology, Xtreme Media ensures that its clients, like Zest Outdoor, benefit from the latest advancements in outdoor LED displays, resulting in long-lasting, energy-efficient, and highly impactful advertising solutions.