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Malaysia’s Digi introduces DOOH solution Hyerlocal Media

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards

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Malaysian major Digi has ventured into the DOOH space with the Hyperlocal Media offering. The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards to reach more Malaysians, stated the company in a press release.

The solution is available on mobile truck, in-store screens and soon-to-be introduced large format digital billboard. According to Digi, the trucks help businesses reach hard-to-hit locations to deliver more immediate and targeted results. The service is currently available in the Klang Valley area, and is targeted to expand into non-conventional places with high traffic within the region to reach a wider audience.

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“The company is building a network of indoor and outdoor advertising solutions, from digitally-branded vehicles, in-store screens, large format digital billboards, and some day in the future, localised SMS-targeting, to give businesses maximum brand exposure with their audience,” said Praveen Rajan, Digi’s chief digital officer.

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