Mumbai-based Zen Digital Media launched a new initiative called Beach And You (BAY) by which the DOOH operator’s floating LED screen Broadcoasters off the Juhu Beach featured yoga instructions given by expert yoga instructor Himanshu Mehta, who is also the author of the book “Making of a Yogi”. 

The BAY event was open to all visitors at the Juhu Beach, with the DOOH screen displaying Surya Namaskar with Chakra meditation poses for them to follow.

The “108 Suryanamaskar group” was followed by a significant number of people who performed the yoga on the beach. Zen Digital Media states that “this is just the first of what’s in store to come at Juhu Beach through this initiative.”