By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.
The one-night execution was part of Car2Go’s ongoing efforts to promote its new fleet of Mercedes-Benz vehicles, which was launched earlier this year. Grace Glenewinkel of Car2Go said the brand’s spend in OOH has increased significantly in the last year. Glenewinkel said Car2Go’s new focus on OOH and exploring more unique and interactive executions was a challenge in Vancouver, where it can be difficult to secure outdoor inventory because OOH space is at a premium. However, when exploring alternatives, she said, the brand turned it into an opportunity for a more experiential activation.