By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
The DOOH campaign asks road users"Why Drive Yourself Crazyâ€
In Leeds, the traffic reactive campaign changes based on congestion levels on roads in close proximity to each digital billboard site and provides tailored, contextually relevant messages aimed at encouraging drivers to consider Virgin Trains’ service. Produced in partnership with Grand Visual and Manning Gottlieb OMD, the dynamic campaign aligns with driver’s mindset in the moment by suggesting commuters should “avoid all this bleeping traffic” when traffic is heavy during the morning rush-hour. Live updates are managed through OpenLoop which analyses Google API’s data and automates the playout and delivery of geo-targeted content to each Media Owner in real time.
In Newcastle, Ocean Outdoor is executing a vehicle recognition campaign which plays out the Virgin Trains’ ad when certain cars are at the traffic lights in front of a DOOH screen.