By: M4G Bureau
Last updated : October 23, 2018 9:53 am
The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece
The L-shaped ad, measuring 50m x 11m promotes cognac brand Martell’s latest campaign titled "Icons Grow Bold" and the Martell VSOP Aged in Red Barrels.
The Business Tmes reports that it was done by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece.
The vertical backlit LED panels light up in a pre-determined sequence at regular intervals, and is scheduled to light up every night at 7pm until November this year.