Sydney Airport has partnered with DOOH company Wideopen Platform to unveil Australia’s largest building wrap billboard. A MarketingMag report says the building wrap spanning 1,957 sq. m. covers the entire western face of the Airport’s T1 International multi-storey car park.

Sydney Airport general manager of retail Glyn Williams says the wrap delivers a significant media opportunity for advertisers. “We’re excited to deliver an engaging platform for Australian and international brands to tell their story to a large and diverse audience. This is a prominent location, visible to all those travelling in and around the airport precinct.”

Sydney Airport serves an estimated 43.3 million people annually, connecting to more than 100 international, domestic and regional destinations.

The wrap debuted on the building with a billboard from American Express for its ‘Don’t Live Without It’ campaign.