By: M4G Bureau
Last updated : October 16, 2018 10:47 am
Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns
Lately, big brands like Samsung, Blackberry, Future
Speaking about this avenue, Nimit Gupta, Owner Movietime chain of cinemas said, “Ideally holograms or AR installations work best indoors but with a high cost of installations at malls and public places without adequate protection makes it an unworthy proposition for permanent installations. On the other hand Movietime lounges would offer a perfect environment for permanent installations as well making it cost effective for the clients .”
Kryp Media, the driving force behind the tie up, will service the clients in terms of creative support and maintenance Talking about the joint venture, Karan Bhardwaj, MD & CEO said, “With rising interest in DOOH (8% growth as per Magna intelligence & IPG Mediabrands report 2017) holographic and AR based advertisements will soon become commonplace. Brands which will be early adopters of the technology stands to gain maximum before the novelty factor wears off. Banning of flex and plastic banners is also helping the cause.”