By: M4G Bureau
Last updated : November 15, 2019 9:49 am
Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit
In his address on the theme ‘Create, Connect & Converge for Transformational Growth’, Sudhanshu pointed out that for the M&E sector to be transformational, it has to meet two conditions: (i) The growth has to be more widely distributed within the value chain – in fact it must be over-indexed towards smaller participants who wield lesser power than their larger counterparts. This will create a more competitive industry with a strong base – one that is more resilient to disruptions; (ii) The growth has to ensure a rightful share and size at a national and global level.
“Nationally, we need to move the sector’s scale from 1% share of GDP to about 2% of GDP like the developed world. Globally, we need to top the tables not just when it comes to metrics that measure product output (India is the 2nd biggest pay TV market in the world, largest producer of films) and audience metrics (world’s largest English newspaper audience, world’s 2nd largest internet user base etc.) but actual revenue and spend pools (even if we take the most liberal estimates of our industry size -- say $26 billion that in PPP terms is $100 billion -- we are about 14% of the US industry which is closer to $780 billion),” he said, while adding that “In PPP terms, India’s overall economy is ~50% of the US economy.” This growth – transformational growth – can be a huge driver of the $5 trillion Indian economy.