Gurugram’s Ambience Mall plans for more DOOH & interactive media

The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space

Considered among the very best malls in Delhi NCR, Ambience Mall in Gurugram is all set to introduce new and innovative DOOH formats on its premises in the coming year. The mall management is looking to increase the DOOH ratio of its OOH media portfolio vis-à-vis static media from 30:70 to 40:60, said Benu Sehgal, Head – Retail and Marketing, Ambience Mall in an exclusive conversation with Media4Growth.

The mall has unveiled digital formats that are wrapped around pillars. Benu claims, “We have always taken actions which have been way ahead of their time, like our pillar wrapped digital formats, and we would like to continue with our breakthrough strategy in the future as well. We would like to invest in more digital formats for our mall.”

Benu is keen to usher in various interactive advertising opportunities at the mall.