By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
DOmedia, the leading platform for buying and selling OOH media recently announced a partnership with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically via the world’s top media buying platforms.
“DOmedia shares Rubicon Project’s commitment to guiding the out-of-home industry toward greater automation,” said Joe Prusz, Global Head of Revenue, Rubicon Project. “This partnership further allows us to reach vendors of all sizes to participate in programmatic OOH and help reach its full potential.”
The DOmedia technology is the only OOH media sales platform integrated with an enterprise OOH media buying platform; this competitive advantage helped DOmedia sign agreements with vendors representing over $300mn in annual media sales within three months of launching the platform. “We know not every vendor is ready to be fully programmatic, but the entire industry is definitely telling us they want to stop spending time on things like data transcription to focus on work that shows advertisers the value of OOH,” said Ken Sahlin, CEO of DOmedia.