DigitalGig spurs social media-powered DOOH advertising

Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers

Consumerism and social media are trending in Digital India. Still, there is a gap between the two, where lies the enormous potential for DOOH. This potential is smartly exploited by Experiences Digital, a firm providing specialised services in DOOH space. The company recently deployed DigitalGig, a new age smart digital OOH network at the Jaipur malls.

With flexibility oflocation, day, time and frequency, DigitalGig allows brands to reach out to the niche. The advertisements displayed on DigitalGig becomes more engaging as the realtime social media interactions related to the campaigns can be integrated on the same platform. “Initially, 300 DigitalGigs are installed in Jaipur with the plans to increase the network pan India. As the price range starts from as low as Rs 5,000 per campaign, DigitalGig acts as a boon for smaller brands by giving them the opportunity to create very targeted campaigns,” comments Gurpal Khurana, Founder, Experiences Digital.