‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

In OOH News By M4G Bureau - June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few

AAI signs agreement with Adani Group for 3 airports

In OOH News By M4G Bureau - January 25, 2021

The Adani Group will operate, manage and develop the airports for the next 50 years, in accordance with the terms and conditions specified in the Concession Agreements

Amazon Prime turns cityscape pink for ‘Sons of the Soil: Jaipur Pink Panthers’ release

In Campaigns By Pratima Pareek - December 11, 2020

Active Media Innovations handled the OOH campaign innovations

COLORS launches ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ campaign

In OOH News By M4G Bureau - September 25, 2020

Branded sanitiser dispensing units will be placed in Mumbai and Delhi NCR for OOH promotions of the show

NS Publicity to build care units for COVID19 patients

In OOH News By Pray Jani - March 27, 2020

Along with rolling out an informative outdoor campaign, the leading media owner also plans to help the administration in managing the increasing number of patients in the state

Tender out for advertising rights on Jaipur Station

In OOH News By M4G Bureau - December 30, 2019

The advertising rights will be given for a period of 5 years across multiple formats on Jaipur station

Jaipur Division opens tender for advertising on 3 trains

In OOH News By M4G Bureau - December 19, 2019

The tender for each train will be allotted for 5 years

Hair & Care allows hair to do the talking on OOH

In Campaigns By Pray Jani - December 16, 2019

The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly