Aishwarya Pratap Singh, Chief Business Officer – Yoga Bar, ITC Foods, to speak at OAC 2024

Evolving new technologies, shifting consumer behaviour and the pervasive presence of social media are together ushering in new possibilities for a medium like OOH. For brands to get the best outcomes from this medium would mean reimagining its scope and definition. Aishwarya Pratap Singh, Chief Business Officer – Yoga Bar, ITC Foods, will deliver his talk on the theme: ‘Reimagined OOH – A Bingo for Brands’ at the OOH Advertising Convention 2024, which is coming up in Bengaluru on July 26-27, at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

An FMCG professional with 18 years of experience across sales, marketing, consumer engagement and business building, Aishwarya has handled brands like Yippee, Bingo and Mangaldeep at ITC. In his current role, he is heading business for Yoga Bar- a new member in the ITC family, which is positioned as a healthy, clean label food product.

Hailing from Pink City Jaipur, Aishwarya Pratap Singh completed his engineering from IIT ROORKEE and his MBA from IIM Ahmedabad. In his free time, Aishwarya loves to travel, explore new places, share his knowledge in the marketing domain, mentor young talent and guide them towards their career advancement.

For a quick overview of the speaker line-up for OAC 2024, look up: https://www.oacasia.org/home/speaker