By: M4G Bureau
Last updated : February 19, 2018 10:23 am
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding classic format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens. Digital revenue was $227.4m, up 48.3% from $153.3m in 2016.