Australia’s OOH net media revenue scales $1bn level in 2022

In OOH News By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

Tourism Australia beckons Indian outbound travellers for the Down Under experience

In Campaigns By M4G Bureau - November 25, 2022

The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore

GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

In OOH News By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion

In OOH News By M4G Bureau - August 02, 2022

The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.

Australian retail media pioneer Cartology advances retail media network with Broadsign

In Digital OOH By Rajiv Raghunath - June 15, 2022

Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.

World Out of Home Organization announces 2022 Award winners

In OOH News By Rajiv Raghunath - June 02, 2022

Honours leaders from Australia, Canada and Portugal and creative from UK and China

Broadsign expands pDOOH portfolio in the US & Australia

In Digital OOH By Rajiv Raghunath - June 01, 2022

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets

JCDecaux launches DOOH e-learning platform in Australia

In Digital OOH By M4G Bureau - May 23, 2022

JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.

JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign

In Campaigns By Rajiv Raghunath - May 03, 2022

The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.