DOOH in Australia continues to dominate, now accounting for 76.3% of the total net media revenue year-to-date, up from 74.5%* last year.
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
The WOO Global Congress was held in Mexico City from June 4-6 2025
João’s theme is 'OOH: is it ready to rise to the occasion?' and he will challenge the industry by asking if it is now ready, with...
Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, addresses the question of OOH vs DOOH by sharing his...
Eight of the new members are national media owners, three are OOH service providers/suppliers and there is one international media owner, one national media agency and...
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
The campaign is executed by Greenline Glo, the specialist OOH division of Lodestar Universal McCann
She will speak on the growth of Retail Media
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
