Australia’s OOH sector records 9.26% net revenue growth in March quarter

In OOH News By M4G Bureau - April 12, 2024

DOOH revenue accounts for 74.1% of total net media revenue year-to-date

Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - February 26, 2024

Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'

Australia OOH industry reports record growth in Q3

In OOH News By M4G Bureau - October 05, 2023

OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.”

OMA launches cloud-based industry-wide automated insertion order tool OASIS

In OOH News By M4G Bureau - September 04, 2023

The platform was built to standardise and streamline the campaign buying and verification process

Lion campaign wins OMA ‘Big, Bold, Bright’ Q2 Creative Collection award

In OOH News By M4G Bureau - September 01, 2023

Paramount Pictures Australia bags ‘Best Use of Multi-Format’ award

Australia’s oOh! engages Hivestack, Vistar Media as SSP partners

In Digital OOH By M4G Bureau - April 17, 2023

Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.

Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings

In Digital OOH By M4G Bureau - March 06, 2023

The study was focused on the company’s City of Sydney digital street furniture network

Australia’s OOH net media revenue scales $1bn level in 2022

In OOH News By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

Tourism Australia beckons Indian outbound travellers for the Down Under experience

In Campaigns By M4G Bureau - November 25, 2022

The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore

GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

In OOH News By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.