Campaigns
Hard hitting & to die for!
The sense of adventure from the Die Hard movie comes alive through the eye-catching installations
Bruce Willis’ fifth adventure in the Die Hard series, ‘A Good Day to Die Hard’ required something equally hard hitting to catch the attention of movie buffs. To do this and extend the sense of adventure to outdoor, agencies OFF – Publicidade e Propaganda in São Paulo, Brazil and JCDecaux in Norway executed on-your-face type of installations. São Paulo saw the display for the movie in a bomb format, installed at movie theatres and subways stations; whereas Norway saw huge units that looked straight out of the movie and coming alive which sure added a lot of excitement to the diehard fans of Die Hard.
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Ritu Mittal joins the jury for the 20th edition of OOH Advertising Awards 2026
Mother Dairy renews integrated media mandate with WPP Media
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Fortune Poha celebrates World Poha Day with OOH installation in Indore
The seven-day activation by Alakh Advertising transformed Indore's iconic breakfast into an immersive brand experience at The HUB.
Amnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’
The oversized yellow glasses, designed by renowned artist Laurence Vallières, have become the campaign's central symbol. Known for her large-scale...
Pronto celebrates Father’s Day with illuminated OOH tribute in Delhi
The campaign brought alive the many roles fathers play through a striking multi-arm 3D billboard installation.
Flipkart Fashion and ASICS turn Cyber Hub into a giant sneaker showcase
The larger-than-life installation, crafted entirely from corrugated boxes, transformed Gurugram’s Cyber Hub into an immersive brand experience celebrating the launch...
Uber Eats bags rival brands’ ads in playful OOH campaign
The campaign is live across Sydney and Brisbane
Infonics Technologies installs four-sided LED display at Mizoram indoor sports stadium
The suspended four-sided LED display has been designed to deliver 360-degree visibility, enhancing the spectator experience while creating a new...
Department for Education UK launches ‘Do Something Big’ early years recruitment drive in Manchester
The campaign is created by Havas London and live across Ocean Outdoor's Loop Network with production handled by Prose on...
Big Happy launches dynamic creative optimization for 3D DOOH
New solution combines contextual relevance with bespoke CGI-powered creative to deliver campaigns that adapt in real time to what audiences...
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Pepsi celebrates Knicks fever with real-time fan-powered OOH campaign
The campaign is live across New York
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International EventsFrom field barcode to sunburnt car & free beer: Cannes Outdoor Lions 2026 say it all!
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OAARitu Mittal joins the jury for the 20th edition of OOH Advertising Awards 2026
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Campaigns
Amnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’
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OAAAzazul Haque joins OOH Advertising Awards 2026 as Co-Jury Chair
