Bruce Willis' fifth adventure in the Die Hard series, 'A Good Day to Die Hard' required something equally hard hitting to catch the attention of movie buffs. To do this and extend the sense of adventure to outdoor, agencies OFF - Publicidade e Propaganda in São Paulo, Brazil and JCDecaux in Norway executed on-your-face type of installations. São Paulo saw the display for the movie in a bomb format, installed at movie theatres and subways stations; whereas Norway saw huge units that looked straight out of the movie and coming alive which sure added a lot of excitement to the diehard fans of Die Hard.