Wagh Bakri brews new initiative to fight Covid19 spread
By Pratima Pareek - January 21, 2021
The brand distributed green tea bags, sanitiser dispensers and shields to frontline Covid19 warriors
In the abiding effort to contribute toward prevention of Covid19 spread, the Wagh Bakri Group unfurled key steps to strengthen the immunity of frontline Covid19 warriors. The brand has distributed close to 50,000 green tea bags to police professionals covering major areas of Ahmedabad. To support the tireless efforts of city’s traffic police, it provided green tea along with ice tea across 200 traffic check points in the city.
To enable the safety of its consumers, Wagh Bakri distributed 300 self-standing branded sanitiser dispensers across Gujarat. In an exclusive conversation with Media4Growth, Parag Desai, Executive Director, Wagh Bakri Tea Group, said, “We are worried for our own health and immunity but thewarriors are trying to protect us. Hence, we thought of taking a small step towards strengthening their immunity.”
He added that the brand realised that the customers shopping behaviour could change a lot and a hygienic shopping atmosphere could be on top of their list. Good retailers always know what their customers want, and they do not mind going the extra mile to keep their customers happy and satisfied.
One of the major impacts of the pandemic and lockdown has been on the auto drivers’ community. He believes that one way to keep the auto driver and customer safe is to add a shield in between them. Hence, the brand distributed 2,000 Covid shields to auto drivers in Mumbai.