Vivo Smartphone connects with Millennials with the power of Programmatic

Vivo Smartphone launched the new S 1 DOOH campaign on TagTalk – A hyperlocal in-venue live customer engagement platform. A programmatic campaign has been launched to connect with millennials during peak hours. The DOOH campaign is live in over 200 leading pubs and cafe’s across Delhi, Gurugram, Mumbai, Pune and Bengaluru.

Using technology to deliver and connect better, Vivo Smartphone used TagTalk’s content optimization tool to amplify content during peak hours pairing with Vivo Pro Kabaddi League 7pm onwards.

After generating brand engagements in their previous campaigns, Vivo Smartphone once again enabled dialogue by integrating social media to drive engagements using TagTalk’s location-based photo sharing feature. S 1 social media campaign #ItsMyStyle went live across the network on Friendship Day enabling young millennials to share their selfies on TagTalk using location-based Instagram.

Prince Gaur, Senior Manager – Marketing, Vivo Smartphone says, “Innovation has been a key driver for Vivo’s growth & TagTalk is one such platform which provides innovation and engagement with the right TG at the same time. This time we were able to optimize our campaign further through programmatic and ensuring maximum impression while leveraging the recall through another property of vivo, which is PKL. Hence ensuring exponential impact and driving dialogue with the TG.”

Gautam Bhirani, Managing Director, Eyetalk Media Ventures comments, “Advertising is at an interesting junction with the rise of the digital consumer who is driven by smartphone and the transformation of advertisings oldest medium. As OOH advertising takes the big leap it is also moving from buying space and time to data triggered impressions making communication more relevant and powerful. Working with Vivo Smartphone for the S1 launch campaign we co created a dialogue driven and an impression-based campaign using our optimizer targeting peak time capturing maximum eyeballs across our network with 2x ad impressions 7pm onwards paired with Vivo Pro Kabaddi League broadcast.’