Sony India has lined up some super exciting offers for cricket fans during this World Cup season for its large screen TV line-up. The offers are promoted through a 360 degree campaign with the OOH innovation being around the concept of ‘LIVE THE STADIUM FEEL.’

Ideated by Mahesh S Raj, Sales and Marketing Head, Cochin-based Zero Degree and Joji Antony, Trade Marketing Incharge, Sony, Kerala, the innovation is built around a larger-than-life live feel of cricket created on the metro pillars of Edapally Bridge in Cochin and a few electronics stores across cities in Kerala, driving impact across audiences.

Targeted at mass and cricket enthusiasts, this month-long campaign has been aimed at shooting up the sales volume of large screen TVs through enticing offers on display.

Commenting on this innovation, Dany Antony, Managing Director of Zero Degree shares, “It was a massive effort covering the whole pillar with grass mat. Also, instead of using cut-outs, we have introduced mannequins to create the real feel of cricket.”

Sachin Rai, Head of BRAVIA business, Sony India shares, “More and more people want to view cricket through the most immersive experience possible and we are sure that with our Sony BRAVIA TVs, we will provide an on-ground like match viewing experience to cricket lovers. We are committed to offering Sony’s premium experience to the largest possible base of cricket fans and are offering easy finance, EMI and cashback offers to enable more customers to choose a Sony this cricket world cup season.” He further informs, “Over the last few years, we have been honored to be the first choice of all cricket and sports fans in India. With our impressive television line-up backed by consumer promotion offers and marketing campaign, we aim to double our sales of large screen television this cricket world cup.”