Prince Pipes Ahmedabad metro wrap campaign boosts brand visibility

Prince Pipes and Fittings Limited embarked on a groundbreaking campaign in Ahmedabad, utilising metro external wrap branding to enhance its brand visibility. Executed by Khushi Advertising, this campaign targeted the bustling metro route from Thaltej Gam to Vastral Gam, aiming to reach a vast audience of daily commuters. The campaign’s primary objective was to showcase the reliability and quality of Prince Pipes and Aquel Bathware products, while significantly increasing brand awareness.

The strategy involved meticulous planning and media buying, with a focus on high-traffic areas to maximise exposure. Khushi Advertising chose the Thaltej Gam to Vastral Gam metro route for its heavy commuter traffic and high visibility, ensuring that the brand’s message reached a wide audience. The creative execution included the installation of vibrant external wraps on the metro cars, designed to meet specific design specifications and quality standards. This attention to detail ensured that the branding was not only eye-catching but also effectively communicated the brand’s message.

Khushi Advertising’s role in this campaign was the comprehensive and meticulous execution. This included the critical tasks of media buying and planning, as well as overseeing the installation of the metro wraps. Their involvement ensured a flawless execution that aligned perfectly with the client’s vision and objectives. The campaign’s success was evident in its ability to capture the attention of approximately 65,000 commuters daily, significantly increasing the visibility of Prince Pipes and Aquel Bathware. The strategic placement and creative design of the wraps played a key role in driving brand recall and engagement among the target audience.

The collaboration between Prince Pipes and Khushi Advertising resulted in a highly effective advertising campaign that leveraged the unique medium of metro external wrap branding. This innovative approach not only enhanced the brand’s market presence but also demonstrated the power of strategic outdoor advertising in reaching a large and diverse audience.