Pond’s light moisturiser casts a glowing effect on OOH

Hindustan Unilever’s skincare brand Pond’s, around 1846, is one of the best-known brands seen on the Indian OOH canvas. As the winter season sets in, especially in the northern region, HUL has rolled out the campaign to promote Pond’s light moisturiser cream, using large formats for building OOH presence on busy streets and roads, in key markets like Delhi NCR.

The company’s website describes Pond's as “not just about looking beautiful but also feeling beautiful, and understands the significance of beauty as a harbinger of love in woman’s life”. True to this, the brand uses very expressively, elegant creatives to drive home this proposition.