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Company News2 days ago

Laqshya Media wins exclusive advertising rights at Vizag’s new airport

Bhogapuram marks Laqshya Media’s fourth airport property, expanding its presence across key airports while strengthening its long-standing partnership with GMR.

Insights3 days ago

“If there’s no wow, we haven’t done our job”

WhiteSquare is a Bahrain-based experience design studio building interactive, tech-driven installations for events, exhibitions and retail, working alongside its creative...

Industry News3 days ago

India’s OOH market is evolving into a more technology-driven ecosystem: PwC report

PwC’s Global Entertainment & Media Outlook 2026–30: India perspective highlights how urbanisation, transit infrastructure, digital inventory and programmatic buying are...

Insights4 days ago

Mars Cosmetics puts its mascot on the move in Mumbai

The campaign is executed by CASHurDRIVE Marketing Ltd

Insights4 days ago

Why the Future of OOH is about Screens + Moments

Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and...

Insights4 days ago

How Testing Matters: Go beyond spec sheet, define quality parameters

Media4Growth presents a new series ‘Lab Testing: The Way Ahead for LED Displays?’ looking at a simple question: should performance...

Insights1 week ago

Why Audience Measurement is the foundation & confidence is the outcome

Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the experts shaping the...

Campaigns1 week ago

The Laughing Cow drives a giant cheese wedge through Minneapolis

The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded...

Campaigns1 week ago

IKEA puts the mess behind its tidy billboards

IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the everyday clutter...

Campaigns1 week ago

Sky Sports kicks off 1,500 live matches with a giant 3D mural

Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into...

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