NestlÃ© goes outdoor to promote 2 new beverages
By VJ Media Bureau - July 28, 2014
The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR
NestlÃ© rolled out an OOH campaign to promote its new healthy beverages Nestle Buttermilk and Nestle Sweet Lassi. The campaign was mainly targeted at the SEC A+, A & B category audience in Delhi NCR. The campaign showcased the two beverages with the copy stating'Healthy ways to cool your summer'.
The campaign was deployed on various formats such as unipoles, bqs, gantries and pillar branding in Gurgaon. In Delhi, the campaign ran on arterials roads and at high traffic locations like SDA Market, South Extension, Defence Colony, Green Park, etc.
A clutter-breaking innovation was also done to highlight the products which displayed the product's cutouts moving on a hoarding.