Mera Hoardings partners Indian Olympic Association to launch #CHEER4INDIA campaign
By M4G Bureau - July 26, 2021
The campaign featuring portraits of India players at the Olympics on static & DOOH media.
As the Tokyo Olympics progresses, the buzz around the Indian contingent has picked up with a variety of brands launching motivational campaigns to support and cheer Team India. Motivation, grit and relentless pursuit to achieve one’s dreams have emerged as key themes across these campaigns.
Against this backdrop, Mera Hoardings has joined hands with the Indian Olympic Association to unfurl an OOH campaign featuring portraits of India players at the Olympics, along with the tagline #CHEER4INDIA.
Commenting on this initiative, Dr Saikrishna Gajavelly, Founder and Chairman, Mera Hoardings said the campaign is a strong expression of unity and is emblematic of India’s diversity. The Olympics presents an opportunity for celebrating the unity and diversity.
Mera Hoardings has been the official outdoor media partner for various sports leagues and teams that include the Road Safety world series, Premier Badminton League, Pro Kabaddi, Pro Volleyball, Poker Sports League and IPL (Sunrisers Hyderabad).