By: Pray Jani
Last updated : December 24, 2019 11:30 am
Mumbai and Delhi, along with other metro and tier 1 cities saw an extensive X1 promotional campaign through Capital Group
X1 is a flagship racing league and Esports championship tournament that reimagines the integration of sports and entertainment, fan engagement, brand activation and other stakeholders by creating a roster of unique sports events. To drive the craze for the event, the motorsport league partnered with Capital Group, to promote their inaugural season.
The OOH campaign for the motorsport league, was executed in Mumbai and Delhi covering major regions across the city. Moreover, ambient advertising in CCD and cinema screens across Mumbai, Delhi, Bangalore, Ahmedabad, Chennai and Hyderabad were also a big part of the promotional campaign. The high blitz OOH campaign ran for 10 days targeting audience in the 18 to 35 age group in the respective cities.
This year’s season of X1 Racing hosted some big names from the motor racing world. The line-up of professional drivers boasted of some big names on both the domestic and international front, featuring Narain Karthikeyan, Gaurav Gill, Mathias Lauda, Vitantonio Liuzzi, Alice Powell and others.