By: Bhawana Anand
Last updated : May 08, 2019 7:27 pm
The announcement is regarding the launch of Western Union’s new money transfer application and its relaunched website
To announce the launch, the brand opted for the biggest branding format of UAE i.e. Burj Khalifa which unveiled the new proposition with the projection branding on one of the Seven Wonders of the world.
Currently, Western Union offers digital service via WU.com in over 60 countries, plus territories, with mobile apps in 35 countries; moreover, its entire network is a combination of retail Agent locations in more than 200 countries and territories, account payout in nearly 100 countries, and wallet payout in a dozen countries.
“Our systems are also designed to allow customers at any level of financial experience to use any channel they like, be it digital or cash, online or offline,” he added.
“The ability to smoothly and fluidly transfer money internationally by the latest digital means elevates our relevance to our customers across the world,” said Western Union General Manager and RVP for Middle East and Africa, Alexandru Badulescu.
“Western Union’s customers are multi-cultural, multi-generational with diverse financial and technological savviness. Our omni-channel approach is about servicing the widest group of customers by catering to their specific money transfers needs,” he said.