Watch this one: G Shock goes big on OOH

The brand campaign has been spotted at high footfall locations in New Delhi, including Haus Khas and Sarita Vihar

G Shock, part of the Casio group, has made created a hard to miss presence with this innovative outdoor campaign that promotes its ‘30% off’ offer running on the G Squad range. Spotted at two locations in Delhi, the unipole formats feature a giant sized funky looking G Shock watch attracting passersby. Supplementing the watch cut-out, is information regarding the product features.

These new G-SQUAD models from the G-SHOCK new sports lineup adopt an urban sports theme for athleisure wear and the innovation has been designed to bring out the essence of the product range.