Along with conventional billboards, transit media was used in a major way for the campaign.
Telecom brand Vodafone rolled out an extensive OOH campaign in Delhi NCR to promote its new tariff offer of 40p/min STD calling, mainly targeting the large migrant population in the capital city and surrounding areas. The telecom brand created cluster branding at key locations where the concentration of migrant population is extremely high, such as, railway stations, Delhi Metro stations, bus stands, among others.
Along with conventional billboards, transit media was used in a major way for the campaign. An innovation was also created at the traffic booth in the Seelampur area of Delhi to spread the message. The formats used were: