Vodafone promotes Business Services at airports

The brand ropes in top airports of the country to target business flyers with different messages deployed at several avenues

Make Your Business #SmarterwithIoT urges Vodafone Business Services through their new marketing campaign that reiterates the telecom group’s global leadership in Enterprise & Internet of Things (IoT), considering technologies such as IoT, digital and big data are reshaping and transforming every industry. Vodafone’s IoT Barometer Report 2017-18 states that the proportion of companies embracing IoT on a massive scale has doubled since 2016. Backed by global expertise, Vodafone Business Services has taken leadership in introducing an enterprise brand campaign #SmarterWithIoT. The campaign aims to establish Vodafone’s leadership in IoT as a unique differentiator by deploying the right IoT solutions across verticals.

Combining the insights from its C-Suite Survey and the Annual IoT Barometer Report, #SmarterWithIoT is targeted at enterprise customers to own mindshare, preference and trigger business conversations. The integrated campaign positions Vodafone as the “Global Leader in IoT”, thus highlighting its #SmarterWithIoT business solutions in the areas like parking, fleet tracking, industrial IoT, automotive management, healthcare, garbage bins, utilities management, factories and home automation.

The year-long #SmarterWithIoT campaign comprising, print, digital, social media, and events, went live with innovative OOH elements and contextual print advertising in Mumbai, Delhi and Bengaluru. The brand has taken top airports of the country to target business flyers with different messages deployed at several avenues.