Ultratech Cement strengthening its brand positioning in Goa

The brand ropes in a variety of formats communicating a strong message through a widely spread campaign

Ultratech launches Ultratech Super Cement in Goa with an idea to further enhance the brand positioning in the state by increasing their product offer. And to promote this, the brand opted for OOH medium to increase the brand visibility to drive sales. In association with Space Communication, the brand took a variety of formats to create a dominating presence in the state such as pole ads, bus shelters, hoardings, signgage and mobile vans.

The campaign attractively communicates the brand message - “Sirf Makaan Nahi, Banaaiye Apni Pehchaan”. The entire communication has been designed in sync with their brand identity to develop a better recall in the minds of consumers.

According to the brand spokesperson, Goa is one of the important markets for them, considering the infrastructural expansion happening there. And the OOH campaign provided the opportunity to deepen their brand presence in the state.

Also commenting on their association with Space Communication, the spokesperson said, “Our brand association with Space Communication OOH goes back a long way and brings to mind some happy brand experiences. I appreciate the Space Communication OOH team’s quick adaptability to new trends”.