Uber speeds ahead with 'Badhte Chalein' campaign

The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler of movement

Two weeks after having launched the brand campaign ‘Badhte Chalein’, Uber initiates an OOH campaign in Delhi and Mumbai markets. The OOH campaign, showcasing its new brand ambassador i.e. Virat Kohli, has been designed in sync with its mainstream campaign where it is intended to build Uber as an enabler of movement, that is culturally progressive. Interestingly in Delhi and Mumbai, the brand has been seen targeting audience at various transit touchpoints such as Metro, where a huge hoarding was spotted outside Huda City Centre metro station, NCR. Uber has also branded civil structures of Mumbai Metro. Alongside, large format screens can be seen near various markets and office areas.

The OOH campaign is expected to cement the brand’s positioning and bring it to life. In its pervious launch, the brand has rolled out a six-month multi-platform campaign, spread across ATL channels as well as on OOH.